How many competing properties should Betty generally evaluate in a market analysis?

In conducting a market analysis, evaluating four to six competing properties is generally considered a best practice. This range allows for a comprehensive understanding of the competitive landscape without becoming overwhelming. By analyzing this number of properties, Betty can gather sufficient data regarding rental rates, occupancy levels, amenities, and other critical factors that influence pricing and market positioning.

This quantity strikes a balance where she can identify trends and variations while still being able to perform a detailed comparison of each property. Fewer than four properties may not provide enough data to make informed decisions, whereas examining more than six could complicate her analysis and dilute her focus on relevant attributes.

Thus, assessing four to six competing properties equips Betty with the necessary insights to make strategic decisions based on a well-rounded perspective of the market dynamics and competition.