All of the following are examples of marketing functions carried out during the property disposition process except:

The property disposition process involves several marketing functions aimed at creating interest and ultimately selling the property. When considering the functions related to marketing during this process, confirming proceeds stands out as unrelated to the marketing activities themselves.

The other functions listed—defining advertising and promotional events, defining concessions, and identifying the most likely buyer profile—are all essential marketing tasks that help position the property effectively in the market.

Defining advertising and promotional events involves strategizing on how to communicate the property’s value to potential buyers. Defining concessions refers to determining incentives that may make the property more attractive, such as discounts or financing options. Identifying the most likely buyer profile helps in tailoring marketing efforts specifically to the individuals or groups who are most likely to purchase the property.

In contrast, confirming proceeds is a financial activity that occurs after a sale has been finalized. It pertains to evaluating the monetary outcomes from the disposition rather than engaging in the marketing functions necessary to facilitate the sale. Thus, confirming proceeds does not align with the marketing functions that support the property disposition process.